Our philosophy

Target America is based on the premise that every nonprofit organization – regardless of size or technical sophistication – needs to raise more money and marshal all the resources available to them to ensure success. To meet this philosophy Target America has identified four components of a successful fundraising strategy and identified strategic partners in each of the four and Target America uses these partners to deliver a complete program. The areas are:

• Research & Development of prospects
• Communication Strategies
• Giving Options based on the needs of the Donors
• Planned Giving Marketing, administration and funds management

• Fundraising in the Electronic Age, including:
  • Providing preferred emails of donors, prospects and suspects
  • Website giving
  • Protocols in electronic fundraising through our membership on the board of ePhilanthropy.org
• Strategic Marketing Consultants through AIMS WorldWide
• Strategic Fundraising Consultants
• Strategic Planned Giving Consultants
• Wachovia Trust Planned Giving department

Our data
Target America data base, culled from 75 data sources, contains more than 7 million records of the wealthiest and most generous people in the nation -- the top 5 percent in terms of income, assets, and philanthropic history. Ninety-four percent of the individuals on the data base give more than $5,000 a year to charities. The breadth of our data is unique: we focus not only on high-profile, corporate America, but include emerging sources of wealth such as minority-owned business and women entrepreneurs.

Ease of Use
Target America's flagship product, the Enterprise Program, requires no special skills or software: all you need is Internet access to connect to our secure site. Information is available from any location, 24 hours a day, 7 days a week – plus you can access it from different computers at the same time. The program uses easy point-and-click technology, and you can link to it from any donor management system.

Continuous Updating
The information you receive is automatically updated, keeping you current on the latest news about your top prospects.

Special Programs
The Target Tiger is a powerful Internet research tool that prowls the web for information about your prospect. Target Tiger allows you to search the Internet for information not included in the TA Database, but also scans our database for the person you're looking for, allowing you to do one off searches with ease.

Our Relationship Program takes networking to a whole new level. When we identify your donors who are affiliated with public or privately held companies or foundations, we can tell you who else we're tracking in our database with connections to the same organizations. Tap into the professional network of key people within your own constituency, and take advantage of the natural progression of one individual to many contacts.

DataQuick is the premier supplier of Home and Property information in the U.S. Target America Clients have the ability to research property information on any property in the US, provided the municipality they live in reports the information online

Great Support
Target America provides free training and ongoing support for all our programs.

Cost-effectiveness
We offer a low, fixed-price annual license for unlimited use – far less than it would cost to hire a full-time researcher and just as effective.

Security and Privacy
We are extremely sensitive to the importance of confidentiality, and we maintain the highest standards of security in handling data.

• Our Internet transactions are protected by VeriSign, which encrypts and verifies data.
• Our computers are housed at Verio, a worldwide leader in web hosting, which provides state-of-the-art security.
• We meet all criteria set forth in Graham Bleach Bliley, The Fair Credit Trade Reporting Act and HIPAA