Enterprise Demo

George can select TARA, the Target America Research Assistant. TARA gives you an immediate analysis of your matches, presenting you with valuable and practical information.

Lifetime Giving Potential of Household
Target America looks at each prospect's income, assets, and other variables to estimate the household's lifetime giving potential. TARA then consolidates this information, divides it into levels, and presents it in graphic form. To access a full list of matches that have a household lifetime giving potential between $200,000 and $399,000, simply click on the underlined category.

Recommended Next Actions
This suggests the most appropriate designation for each prospect, based on the successful experience of Target America clients. Choose any of the six categories to display a list of matches for whom we recommend a particular action. Prospects may fall into more than one category; for example, one individual may merit a planned giving approach, a major gift approach, and an invitation to a seminar or event.